This week, I created a thesis summary video to introduce the background and overall context of my project. The video has a clear structure and unfolds in the following order:

Problem

Research data citation

Project goal

Project Audience

One gap or opportunity found

Related efforts of two competitors

Onsite research for inspiration

User testing of poster design on Market Street

Audience reactions and feedback

Prospects of the project

During the creation process, I first designed the keyframes of the video to ensure that the content logic was clear and the core information was expressed visually. Then, I added animation effects to the elements in the keyframes and dubbed the entire video to make the information transmission more attractive and appealing.

The video creation follows the brand visual language of the project: using the orange as a section separator to strengthen the sense of hierarchy, combining iconic illustrations and picture styles to increase interest, providing intuitive auxiliary instructions for the audience, and enhancing the viewing experience.

This video is not only a summary of the project outcomes but also a prospect of future directions, laying a solid foundation for the upcoming presentation and review.